We are an apparel and lifestyle brand based in Los Angeles inspired by music and the original version of Hip Hop culture that has molded the way we think and live today. Since 1997, it has been our goal to turn out quality products for our friends and fam all over the globe.

Our style presents a youthful, yet simple and modern approach to everyday wear with a strict attention to detail and quality. It is important to us that this pride of work is apparent in every garment we put into the universe.